This brief, important book spells out the lessons of the Obama campaign and illustrates them with examples of successful companies that have used similar strategies and tactics....
Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes....
In this ExecBlueprint, the leaders of cutting edge PR firms share their expertise on using blogs and online social networking to their best advantage....